The Product Bonus feature allows you to award additional entries when customers purchase specific products included in your promotion.
When a customer purchases an eligible product, they automatically receive entries based on your base entry settings. You can then apply extra bonuses to certain products to increase the number of entries awarded.
This is useful for promoting specific products or higher-margin items during your campaign.
How product bonuses work
You can apply bonuses to individual products in two ways:
Additive bonus
An additive bonus adds a fixed number of extra entries to the base entry amount.
Example
Base entries: 10
Product bonus: +5
Total entries awarded: 15
Calculating the additive bonus for a target entry count
If you know the total entries you want each product to award, you can work backwards to find the additive bonus to set.
The formula is:
Additive bonus = Target entries − Base entries
Where base entries = product price × base entry rate
Example
You set a base rate of $1 = 50 entries and want your products to award the following totals:
$5 product → 300 entries
$10 product → 600 entries
$30 product → 1,800 entries
Step 1 — Calculate the base entries for each product (price × rate):
$5 × 50 = 250 base entries
$10 × 50 = 500 base entries
$30 × 50 = 1,500 base entries
Step 2 — Subtract base entries from your target to get the additive bonus:
$5 product: 300 − 250 = +50
$10 product: 600 − 500 = +100
$30 product: 1,800 − 1,500 = +300
The same method applies for any base rate and any number of products. Simply multiply each product price by your base rate to get the base entries, then subtract from your target total to find the bonus to enter.
Multiplicative bonus
A multiplicative bonus adds a multiple of the base entry amount on top of the base entries. The multiplier you enter is the add-on factor — not the total multiplier.
Example
Base entries: 10
Product bonus: ×2
Total entries awarded: 30 (10 base + 10 × 2 add-on)
When to use product bonuses
Product bonuses can help you:
Promote specific products
Increase sales for featured items
Encourage customers to purchase higher-value products
Combining product bonuses with bonus periods
If a scheduled bonus entry period is active at the same time as a product multiplier, the final entry count is calculated as: base entries + [(base × bonus multiplier) × product multiplier]. The bonus multiplier and product multiplier are applied together as a combined add-on to the base entries.
Example
Base rule: 1,000 entries per $1 spent
Purchase amount: $25 → 25 × 1,000 = 25,000 base entries
Scheduled 15x bonus period: 25,000 × 15 = 375,000
2x product multiplier: 375,000 × 2 = 750,000
Total entries awarded: 25,000 + 750,000 = 775,000
Learn more
For a walkthrough of Product Bonus Periods and how to configure them, watch the overview below: