Note: This feature is available on the Business Plan and higher.
Tracking Links let you create unique URLs for your campaign so you can measure where your traffic and entries are coming from.
This makes it easier to understand which marketing efforts are performing best.
Why Use Tracking Links?
You can create separate links for each of your marketing channels to track performance more accurately.
Common use cases include:
Email campaigns
Social media posts (Facebook, Instagram, Twitter/X)
Link in bio
Partner or affiliate promotions
Paid ads (Google, Meta, etc.)
This helps you answer questions like:
Which channel drives the most entries?
Which campaigns are underperforming?
Where should you invest more budget?
How to Set Up Tracking Links
In your dashboard, open your campaign
Click Analytics
Select Tracking URLs
To create a new tracking link:
Enter a name (this should reflect the traffic source, like “Facebook Ad” or “Newsletter”)
Click Generate URL
Your tracking link is now ready to use.
Viewing Results
Once your links start getting traffic, you’ll be able to see:
Page views (how many people clicked the link)
Entries (how many users entered the campaign)
This data appears alongside each tracking link in your dashboard.
Adding UTM Parameters
If you use tools like Google Analytics, you can add UTM parameters to your tracking links for deeper insights.
How it works:
Generate your tracking link in ViralSweep
Add UTM parameters to the end of the link manually
or use Google’s Campaign URL Builder
Example tool:
https://ga-dev-tools.appspot.com/campaign-url-builder/
Example
Original tracking link:
http://swee.ps/EmQXBJoCN
Redirects to:
https://app.viralsweep.com/sweeps/full/2c5dc1-26139&framed=1
Tracking link with UTM parameters added:
http://swee.ps/EmQXBJoCN&utm_source=docs&utm_medium=web&utm_campaign=elevio
Final destination URL:
https://app.viralsweep.com/sweeps/full/2c5dc1-26139&framed=1&utm_source=docs&utm_medium=web&utm_campaign=elevio
When a user clicks your tracking link, they’ll be redirected to your campaign page with the UTM parameters attached—allowing your analytics tools to capture detailed attribution data.
Best Practices
Use clear, consistent naming for each tracking link
(e.g., “Instagram Bio – July” instead of just “Instagram”)Create separate links for each campaign variation
Combine tracking links with UTMs for more detailed reporting
Regularly review performance to optimize your campaigns
Need Help?
If you have any questions, we’re here to help.
Click the chat icon in the bottom-right corner of your screen to connect with our support team.