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Running an Instant Win Promotion

Written by Rafael Felsemburg
Updated this week

ViralSweep’s Instant Win App allows you to create and manage Instant Win promotions directly on your website.

You can either:

  • Embed the promotion on your website, or

  • Use a hosted Instant Win link provided by ViralSweep.

This allows you to launch promotions quickly while still integrating them into your website and marketing campaigns.


How Instant Win Promotions Work

The Instant Win App uses advanced prize allocation methods to determine winners.

Entries can win in several ways:

  • Random Odds – Each entry has a predefined chance of winning.

  • Random Win Times – Winners are selected if an entry occurs during randomly generated winning time windows.

  • Unique Codes – A participant wins by entering a specific code.

These options allow you to control how prizes are distributed throughout your promotion.


What You Can Do with the Instant Win App

Collect Instant Win Entries

Participants can enter your promotion through a customizable entry form.

Using our form builder, you can collect any information you need, including:

  • Name

  • Email address

  • Location

  • Custom questions

  • Any additional fields required for your campaign


Automatically Select Winners

Winners can be instantly selected using several methods:

  • Random times

  • Random odds

  • Unique codes

You can configure multiple prizes, each with its own winning method.


Add a Prize Wheel

You can add a spinning prize wheel to your Instant Win promotion.

When participants enter, the wheel spins and determines whether they win a prize, adding an interactive and engaging experience.


Send Automated Emails

You can automatically send emails based on entry outcomes.

For example:

  • Non-winner emails can thank participants for entering.

  • Winner emails can be sent immediately when someone wins.

This ensures participants receive instant confirmation and next steps.


Encourage Additional Entries

If someone does not win, you can encourage them to earn additional chances by completing social actions.

Examples include:

  • Following social media accounts

  • Sharing the promotion

  • Completing other engagement actions

Once additional chances are earned, the participant can click “Try Again” to use them.

You can also configure how long participants must wait before trying again.


Allow Multiple Wins

You can choose whether participants are allowed to win more than once during the promotion.


Integrate with Marketing Tools

The Instant Win App integrates with email marketing services and CRMs, allowing you to automatically sync entrant data with your marketing systems.


Embed Your Promotion Anywhere

You can embed your Instant Win promotion on any webpage, including:

  • Landing pages

  • Campaign pages

  • Blog posts

  • Promotional pages


Track Performance with Analytics

ViralSweep provides real-time analytics and social data so you can monitor your promotion’s performance, including entries, engagement, and sharing activity.


Understanding Instant Win Configuration

Random Odds

With random odds, every entry has a fixed probability of winning.

For example, if you set odds at 1 in 100, each entry independently has a 1% chance of winning.

This method provides predictable win distribution regardless of when entries occur.


Random Win Times

With random win times, winning moments are randomly generated throughout the promotion.

The first entry submitted after a winning time occurs wins the prize.

This helps distribute winners across the duration of your campaign.


Troubleshooting Common Issues

“Draw Winners” Doesn’t Select Winners

If the Draw Winners button does not select any winners:

  • Check that all prizes have not already been allocated

  • Review your campaign configuration and prize settings


No Instant Winners Despite Many Entries

If many entries have been received but no winners have been selected:

  • Review your win configuration

  • Consider using Random Odds if you want more predictable winner distribution


Need Help?

If you have questions or need assistance, our support team is happy to help.

Click the chat icon in the lower-right corner of the page to start a conversation with us.

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