Social Actions allow you to award participants additional entries into a promotion when they complete specific tasks, such as visiting a social media page, sharing the promotion, or interacting with content.
These actions help increase engagement and encourage participants to promote your giveaway.
Social Actions can also be connected to purchase-based promotions, where they become available only after a participant completes a qualifying purchase.
Supported Social Actions
ViralSweep supports a wide variety of actions across social platforms and other engagement channels.
Referral Actions
Refer Friends
Participants share the promotion using a unique referral link and earn bonus entries when their referrals enter the promotion.Refer via Email (Business Plan and higher)
Participants can invite friends directly by sending referral emails through the platform.
Facebook Actions
Visit Page – Direct users to your Facebook page
Visit Post – Send users to a specific Facebook post
Subscribe on Messenger – Encourage users to subscribe to Facebook Messenger updates
X (Twitter) Actions
Tweet – Encourage users to tweet a specific message
Follow – Ask users to follow your X account
Retweet – Encourage users to retweet a specific post
Instagram Actions
Visit Page – Direct users to your Instagram profile
Visit Post – Send users to a specific Instagram post
TikTok Actions
Visit Page – Direct users to your TikTok profile
Watch Video – Encourage users to watch a specific TikTok video
Pinterest Actions
Pin – Prompt users to pin an image to their board
Follow – Encourage users to follow your Pinterest account
Other Social Platforms
Snapchat Follow – Encourage users to follow your Snapchat account
Spotify Follow – Encourage users to follow your Spotify profile
YouTube Visit Page – Send users to your YouTube channel
YouTube Watch Video – Encourage users to watch a specific video
Other Actions Available on All Plans
These actions allow you to drive engagement outside of social media.
Visit Website – Direct users to a specific webpage
Answer Questions – Collect responses through survey questions
Polls – Allow users to participate in a poll
Podcast Subscribe – Encourage users to subscribe to a podcast
Download App – Encourage users to download your mobile app
Static Coupons – Provide a fixed coupon code after completing an action
Actions Available on Business Plan and Higher
The following advanced actions are available on Business plans and above:
Dynamic Coupons – Provide unique coupon codes after completing an action
Upload Photo – Allow participants to upload photos as part of the promotion
Entry Codes – Allow users to enter specific codes to receive bonus entries
Custom Actions
Custom Actions allow you to track tasks completed on your own website and award entries when those actions occur.
To use this feature, you must add tracking scripts to your website.
Review Actions (Business Plan and Higher)
These actions encourage users to leave product reviews through supported platforms:
Yotpo Reviews
Stamped Reviews
Judge.me Reviews
Actions Available on Premium Plan and Higher
Additional Review Actions
Bazaarvoice Reviews
Platform Limitations
Some actions are not supported due to restrictions from social platform APIs and policies:
Facebook Like is not supported due to Facebook Platform Policy restrictions.
Instagram Follow is not supported because Instagram removed the ability to track followers in 2016.
Twitch Follow is not supported because Twitch removed follower tracking access in 2021.
How to Add Social Actions to Your Campaign
To add social actions to your promotion:
Go to Post-Entry: Social Actions
Click + Add Action
Choose the action you want to include
You can add multiple actions from the same platform. For example, you can include several Instagram Visit Post actions.
For purchase-based promotions, these actions appear in a widget that becomes available after a participant completes a purchase.
How Social Actions Are Tracked
Tracking methods vary depending on each social platform’s API and platform policies.
Because of these restrictions:
Some actions award entries when a user visits the page or content.
Others verify the action more directly when possible.
For example:
Podcast Subscribe entries are awarded when the participant clicks the podcast link, since subscription status cannot be tracked.
Other actions, such as Tweet, may be tracked through the social network's integration.
Need Help?
If you have any questions, our support team is happy to help.