The Product Bonus feature allows you to award additional entries when customers purchase specific products included in your promotion.
When a customer purchases an eligible product, they automatically receive entries based on your base entry settings. You can then apply extra bonuses to certain products to increase the number of entries awarded.
This is useful for promoting specific products or higher-margin items during your campaign.
How product bonuses work
You can apply bonuses to individual products in two ways:
Additive bonus
An additive bonus adds a fixed number of extra entries to the base entry amount.
Example
Base entries: 10
Product bonus: +5
Total entries awarded: 15
Multiplicative bonus
A multiplicative bonus multiplies the base entry amount by a specific factor.
Example
Base entries: 10
Product bonus: ×2
Total entries awarded: 20
When to use product bonuses
Product bonuses can help you:
Promote specific products
Increase sales for featured items
Encourage customers to purchase higher-value products
Learn more
For a walkthrough of Product Bonus Periods and how to configure them, watch the overview below: