This feature is only available on our Business Plan and higher.

Learn how to run a viral Facebook Giveaway. (opens in new tab)


The Facebook Pixel feature allows you to add your Facebook Pixel onto the pre-entry and post-entry pages of the promotion. This will allow you to track pageviews and leads attributed to your Facebook ads, or if you want to build custom audiences. This feature allows for a quick and easy way to add your Facebook Pixel, without having to touch any code. In addition, we support the Facebook Conversions API. 

1) Find your Facebook Pixel

To get your Facebook Pixel:

  1. Login to your Facebook account, then go to Events Manager.
  2. You will see your Pixels listed on the left hand side with their ID below them, or you can create a new Pixel.

2) Complete the Connection

When setting up your promotion in ViralSweep, go to:

  1. Integrations > Facebook Pixel. 
  2. Input your Facebook Pixel ID. 
  3. Decide if you want to enable lead tracking, which means a Lead event will be fired within Facebook when someone completes your form.

3) You're connected

Your Facebook Pixel is now connected to your campaign. We recommend using the Facebook Pixel Helper Tool to run tests to ensure it is working properly.

4) Enable the Conversions API - RECOMMENDED

The Facebook Conversions API works with your Facebook Pixel to help improve the performance and measurement of your Facebook ad campaigns.

To get your Conversions API Access Token:

  1. Login to your Facebook account, then go to Events Manager.
  2. Click on Connect Data Sources > Web > Conversions API.
  3. Name your Pixel and input your website URL.
  4. Click the Settings tab on your pixel and scroll to Conversions API.
  5. Click on Generate Access Token. Copy your Token.
  6. Paste the Token into ViralSweep under the Conversions API Access Token field.

We're here to help

If you have any further questions, please start a Chat. Just "Click" on the chat icon in the lower right corner to talk with our support team.